Honey Bean Coffee

Honey Bean Coffee began as a mock-up for a colleague who wanted to start selling coffee, but with a brand focused on the environment. As bees are incredibly important pollinators, they quickly became the brand focus along with different native plants, and of course the fruit of the coffee plant.

The inspiration for the design of the bee logo came from old nature diagrams, fine line illustration, and a very simple colour scheme of black, white, and yellow to match the bee theming.

This project was created in Adobe Illustrator, Adobe Photoshop, Figma, and Adobe InDesign, and the final deliverable involved two versions of the logo, product examples, a website, and a brand guideline package.